Thursday 8 October 2009

Strapping approach

The Daily Mirror, as its regular readers will know, features one-word straplines above its shorter stories and NIBs.

Take this morning's edition for instance: "arrest" appears over the headline "Brit OAP in flat murder"; "troops" accompanies "Obama: no Afghan exit".

I first noticed this house style a couple of years ago, one fantastic day when the straps were things like "crime", "epidemic", "rescue", "war", "death" - and then, several pages in, "milk".